https://www.kenichi-brand.com/blog daily 0.75 2016-03-01 https://www.kenichi-brand.com/work daily 0.75 2025-12-07 https://images.squarespace-cdn.com/content/v1/5b57a3a13917ee74123146b2/1532557675087-M8E3VOD9UGTLNRVQL20H/Screen+Shot+2018-07-25+at+3.27.19+PM.png Work - 1. Mazda Motors Auto Show, Stage Backdrop Design Theme: Feel the Wind: Dynamic curvature form and elegant design are Mazda’s signature design elements. To complement this principal, a dynamic wing shape graphic and color was added to express the sense of wind, a smooth sailing feeling but with speed. https://images.squarespace-cdn.com/content/v1/5b57a3a13917ee74123146b2/1532554697176-9DBZXL69HL42IUK9R98J/KN_GlobalAdDeck_portfolio_01-1.png Work - 1. Global Ad Deck In order to support an on-brand implementation and activation of a seasonal campaign, Global Ad Deck sets up the basic direction and guides each international, in-market team requires for proper design implementation (photo cropping, brand element placement, grid, etc). https://images.squarespace-cdn.com/content/v1/5b57a3a13917ee74123146b2/1533596799805-NG8JHMUAEJ0IQFG3Z90L/Screen+Shot+2018-08-06+at+4.05.43+PM.png Work https://images.squarespace-cdn.com/content/v1/5b57a3a13917ee74123146b2/1533596649713-SUH0FA280NV3G352LXKQ/Screen+Shot+2018-08-06+at+4.03.09+PM.png Work - Brand Symbol https://images.squarespace-cdn.com/content/v1/5b57a3a13917ee74123146b2/1533663794955-U7I5MAJ7P0RV012QB2B3/Screen+Shot+2018-08-07+at+10.33.48+AM.png Work - Brand Symbol (previous symbol below) https://images.squarespace-cdn.com/content/v1/5b57a3a13917ee74123146b2/1533597031623-GMJEDSC5YF0LXT2WQBLR/Screen+Shot+2018-08-06+at+4.09.29+PM.png Work https://images.squarespace-cdn.com/content/v1/5b57a3a13917ee74123146b2/1533740066523-7W0ZTYG99VDB4M8QLNRV/Screen+Shot+2018-08-08+at+7.53.38+AM.png Work - Concept Visual https://images.squarespace-cdn.com/content/v1/5b57a3a13917ee74123146b2/1532558449400-S81UIR70WO3PYGKJTM54/Screen+Shot+2018-07-25+at+3.34.37+PM.png Work - 1. Project Open Hand, Meal Service for seniors and critically ill who are infected with HIV/Aids https://images.squarespace-cdn.com/content/v1/5b57a3a13917ee74123146b2/1533073794460-9ACPH9ZFCUO7APCZ1CGY/Screen+Shot+2018-07-31+at+2.49.17+PM.png Work - 1. H&S (Head & Shoulders), Japanese Packaging Design P&G’s Head & Shoulders is famous as an anti-dandruff shampoo, however, when it comes to marketing the product for the Japanese, a new package design was needed to express a sense of “premium beauty” rather than functionality. This was done because Japanese women feel that cleaning hair is an important beauty regiment and there is a cultural embarrassment about buying an anti-dandruff shampoo. Also, renaming to H&S (Hair & Skin) supports the new product positioning as an effective sculpt care brand (as cosmeceuticals). https://images.squarespace-cdn.com/content/v1/5b57a3a13917ee74123146b2/1679398909867-353YNI5HGI1BV2U0Q4M3/cover+1.png Work https://images.squarespace-cdn.com/content/v1/5b57a3a13917ee74123146b2/1533597473317-9RNU8K5EOZ9AXHN8OSEB/Screen+Shot+2018-08-06+at+4.16.54+PM.png Work https://www.kenichi-brand.com/about daily 1.0 2025-12-07 https://images.squarespace-cdn.com/content/v1/5b57a3a13917ee74123146b2/1532470517803-FBDBP8OHGIAXZI1MYI93/Branding_Strategy_Design_Kenichi_Nishiwaki.png About